Say Goodbye to Black Mascara — 9 Different Alternatives to You

JENNA ROSENSTEIN
05/25/2023

What color mascara do you usually use? Maybe brown, violet? pink? It sounds weird, but colored mascara is the easiest way to add a little fun to your everyday look. If you want a more refined look, use a formula from brands like Maybelline or Eyeko on your upper lashes with a quick swipe. For a little more drama, brush your top and bottom lashes with Benefit or L'Oreal Paris' mascara brush. Or, if you want your lashes to look like they've gone to Euphoria High, use Pat McGrath Labs' tinted mascara for dramatic results. In this article, we pick 9 of the best colored mascaras of all time for you.

 

Pat McGrath Labs DARK STAR Colour Blitz Mascara Trio

$85 AT PAT MCGRATH LABS

Nobody does bold beauty like Pat McGrath—so it makes perfect sense that our three favorite colorful mascaras come from her namesake brand. This trio of pink, cobalt, and turquoise mascaras is for those who want serious color payoff, not a subtle hint of something that could pass for basic black.

 

Maybelline New York Snapscara Washable Mascara, Black Cherry

Now 12% Off-$5 AT AMAZON

Blue mascara not your thing? We get it, which is why this burgundy shade is the next best thing to black. It adds a little dimension to your eye look that can really only be seen in certain lighting.

 

L'Oreal Paris

Now 18% Off-$9 AT AMAZON

Makeup artists are wild for the L'Oréal Paris Voluminous Original formula because it delivers on all its promises. Kick the fun up a notch in this striking cobalt blue shade.

 

Eyeko Lash Alert Mascara -Purple

$19 AT AMAZON

It's simple color theory: violet mascara will make green eyes look like they've been Photoshopped. Don't knock it until you've tried it.

 

Benefit Cosmetics BADgal BANG! Volumizing Mascara

$26 AT SEPHORA

This iconic formula delivers all of the drama with none of the weight.

 

Charlotte Tilbury 
$29 AT SEPHORA

Customer Review:

"Okay so first off the color is stunning. I have blue eyes and it is seriously the most beautiful mascara I’ve owned, I don’t ever want to go back to standard black mascara. I will say the first few applications were a little frustrating. I found it to be heavy and didn’t hold a curl at all, I wasn’t impressed. However, I tinkered with it and found that if I start at the tips of my eyelashes and kind of work my way backwards to the base of my lashes, almost combing as I go, it applied beautifully. And holds a curl, separated, and doesn’t smudge. I love it now that I know how to apply it the right way for me." -Kat Swan

 

Lime Crime Astronomical Volumizing Vegan Mascara

$66 AT REVOLVE

Swipe on this pretty lavender shade just once for a hint of color, or keep layering it on for a seriously bold lash look.

 

Dior Diorshow Pump 'N' Volume
$795 AT DIOR

Dior's Pump 'N' Volume formula also comes in electric blue, so you can get the signature 24-hour wear and customizable volume in a shade other than black, too.

 

ITEM Beauty

$9 AT SEPHORA

Customer Review:

"This is the most perfect mascara and primer. I only wear mascara on my top lashes but I use the primer alone on the bottom for just a little soft color. The mascara goes on bright blue and then turns to a dark blue. With this duo I can get away with only wearing the primer/mascara, no eyeshadow or eyeliner needed. I’ve even been getting compliments on my eyes."

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