The Best Beauty Launches of July 2023

Olivia
12/16/2023

New beauty products are released all the time, but I still am amazed by the high-quality makeup, skin care, and hair care products that come out. Innovation is at an all-time high and recipes are more elegant than ever. In the spirit of summer, the brand has released a host of beach-day-approved products, including (but by no means limited to) lightweight complexions, refreshing facial mists, and amazing sunscreens. There are also a few soon-to-be cult classics that I plan to stock up on year-round (read: Olaplex's new volumizing blow-dry spray and Too Faced's mascara primer).

THE BEST NEW BEAUTY CASE

Cuyana Travel Beauty Roll
$248 at Cuyana

"When I travel I try to embrace the phrase: “less is more.” Sure I’d love to have all my lipsticks, toners and serums at the ready, but sometimes it's nice to just bring my favorites—not my entire bathroom counter. Enter Cuyana’s Travel Beauty Roll. It’s made of butter soft Italian leather that’s durable and functional enough to bring on short weekend getaways or week-long jaunts. It has just enough space to store a few must-haves, yet not enough space for all my go-tos. What’s more? The leather lining wipes clean so you’re covered when your favorite lippie melts in your bag. Simply wipe it with a cotton pad and you’re done!" — Deena Campbell, Beauty Director

THE BEST NEW SKIN TINT

Hourglass Veil Hydrating Skin Tint
$49 at Hourglass

"I don't cover anything completely in the summer—if it feels heavy, it won't sit anywhere near my face. Enter the new Hourglass Skin Tint, which feels like absolutely nothing on my skin. Thanks to its ultra-hydrating ingredients , it borders on tinted moisturizer territory but actually offers a surprising amount of coverage. I keep applying it with my fingers and am constantly amazed at how easily it blends into my skin and in awe of the glow it leaves behind ." —Samantha Holender, beauty editor

THE BEST NEW MASCARA PRIMER

Too Faced Better Than Sex Foreplay Instant Lengthening Lifting Thickening Mascara Primer
$29 at Sephora

“My lashes tend to stubbornly resist my attempts at curling and volumizing, no matter how many eyelash curlers and novel formulas I use. The only mascara that's come close to making a significant difference in the look of my lashes has been Too Faced's beloved Better than Sex formula, so you can imagine my excitement when I discovered that the brand was releasing a mascara primer, which is aptly called Foreplay. It's made with nourishing argan and grape seed oils, and helps volumize lashes in only ten seconds after application, so that when it comes time to apply the mascara itself, you can rest assured that your once-lowered lashes will begin to rise sky-high.” — Gabrielle Ulubay, E-Commerce Writer

 

BEST NEW OUTDOOR CANDLE

Loewe Geranium Outdoor Candle
$240 at Loewe

"I love outdoor candles, but the smell of citronella makes my head hurt. That's why this one, filled with geranium essence that reveals rose notes once lit, is my go-to for the season. Scent aside, it also looks super modern next to my wooden patio furniture while I sip cold lemonade." — Deena Campbell, Beauty Director

THE BEST NEW DENTAL TOOL

Moon Barbie Electric Toothbrush
$70 at Moon Oral Beauty

"At this stage, I couldn't get enough of everything the Barbie marketing team offered me. That included this Barbie electric toothbrush from Kendall Jenner-endorsed brand Moon, which has five modes and six weeks of battery life. It’s done, it’s done.” — Jenny Hollander, Director of Content Strategy

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